The Super Bowl is one of the most watched television events in America every year. Every first Sunday in February brings an exciting football game, creative displays of marketing, and a rush of hashtags, trends, and opinions from every spectrum of the American population. Truly, Super Bowl Sunday offers a complete form of entertainment that spans across all media channels.
The TV spots for showing an ad during the Super Bowl run millions for precious few seconds. Small businesses and non-profits can rarely afford such dramatic costs to raise awareness for their brand.
Even so, there are ways to benefit from the trends for non-profits like Ronald McDonald House. Mainly, non-profits can join the madness on Super Bowl Sunday and tweet along with the commercials. Furthermore, non-profits can check for the most popular trending hashtags, apply them to a tweet, and also use a hashtag with their organization’s name to raise visibility.
Focusing more on my particular client, the Ronald McDonald House of Morgantown, I believe the charity could use events like the Super Bowl to have people become involved. For example, I think RMHC could host a Super Bowl Party, where volunteers can come and fix party foods for the families of the house and enjoy the game alongside one another. Social media would, certainly, play a huge part in getting the awareness up for the event. RMHC could also reach to other local businesses to have them involved by having them donate to the party or even be present (such as a restaurant).
The Super Bowl is an event that brings people of all manner of differences together to witness the biggest sporting event of the year, as well as laugh and, perhaps, cry at the commercials. Due to this power of togetherness, I think the target audience, ie. donors and volunteers, would be happy to support such an event of RMHC’s. Furthermore, other popular broadcast events, such as the World Cup or the Oscars, can be used for the same purpose.