“I’m watching you” – Social Media Monitoring

Social media monitoring has become a huge industry, with many tracking tools popping up to help businesses keep track of their brand performance across the Web. With dozens upon dozens of available options, choosing the right fit for a company can be a daunting task.

Upon doing some research, I believe Sprout Social would be a wonderful choice for Ronald McDonald House Charities Morgantown to monitor the activity set forth by my proposed social media plan. Sprout Social offers a free trial, a $59/month plan, and a $99/month plan. Instantly, these prices show affordability, which is imperative for a small non-profit branch like RMHC Morgantown. The $59/month plan would likely be the wiser choice, offering various tools such as monitoring, content calendar, reports, and more.

I believe Sprout Social an appropriate choice for RMHC Morgantown due to the affordability combined with tools provided for the price. While there are certainly cheaper options available, Sprout Social has built a reputation for quality, which lends credibility to its usage. Moreover, given the scope of the social media plan I have created over time, an affordable (but also quality-) social media monitoring tool would be hugely beneficial for RMHC

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Looking back and reflecting on my social media plan, I am quite proud of my ideas. I’ve no doubt that if I were to look at every proposed action, I would have a burning desire to change many details, being that I am my harshest critic for improvement. That said, I would love the opportunity to present my plan to the appropriate RMHC managers, even if only for general feedback. On the other hand, the opportunity to implement my ideas and test their success is a goal that I look forward to achieving.

Sources:

http://www.myniceprofile.com/funny-48269.html

http://sproutsocial.com/

https://www.g2crowd.com/products/sprout-social/reviews

https://www.linkedin.com/topic/sprout-social

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2 thoughts on ““I’m watching you” – Social Media Monitoring

  1. You are one of the first person I have seen to talk about something other than Hootsuite, so props to you to start! 🙂 The only downfall of this monitoring tool is the price. While it may be affordable to your non-profit, the cost is still extremely expensive compared to Hootsuite. On the other hand, like you stated, they gave themselves a great reputation, while these other areas really don’t seems like great quality programs.
    You have had some great ideas over the past semester and I really enjoyed reading your thoughts.

    Liked by 1 person

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