“I’m watching you” – Social Media Monitoring

Social media monitoring has become a huge industry, with many tracking tools popping up to help businesses keep track of their brand performance across the Web. With dozens upon dozens of available options, choosing the right fit for a company can be a daunting task.

Upon doing some research, I believe Sprout Social would be a wonderful choice for Ronald McDonald House Charities Morgantown to monitor the activity set forth by my proposed social media plan. Sprout Social offers a free trial, a $59/month plan, and a $99/month plan. Instantly, these prices show affordability, which is imperative for a small non-profit branch like RMHC Morgantown. The $59/month plan would likely be the wiser choice, offering various tools such as monitoring, content calendar, reports, and more.

I believe Sprout Social an appropriate choice for RMHC Morgantown due to the affordability combined with tools provided for the price. While there are certainly cheaper options available, Sprout Social has built a reputation for quality, which lends credibility to its usage. Moreover, given the scope of the social media plan I have created over time, an affordable (but also quality-) social media monitoring tool would be hugely beneficial for RMHC

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Looking back and reflecting on my social media plan, I am quite proud of my ideas. I’ve no doubt that if I were to look at every proposed action, I would have a burning desire to change many details, being that I am my harshest critic for improvement. That said, I would love the opportunity to present my plan to the appropriate RMHC managers, even if only for general feedback. On the other hand, the opportunity to implement my ideas and test their success is a goal that I look forward to achieving.

Sources:

http://www.myniceprofile.com/funny-48269.html

http://sproutsocial.com/

https://www.g2crowd.com/products/sprout-social/reviews

https://www.linkedin.com/topic/sprout-social

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The Power of Social Media Advertising

Social media advertising has become a powerful new marketing tool. Since the advent of social media, the advertising aspect of using social media has grown to an 8.4 billion dollar business. Any social media site has the capabilities and tools necessary to create an advertisement for a company. Facebook is currently the most popular, with 92% of marketers employing Facebook for ad purposes.

Due to Facebook’s popularity and Ronald McDonald House’s expansive following on the site, I would use Facebook to create an ad for the non-profit. I would want the ad to appear in News Feeds as opposed to the right side of the page (thus appearing on mobile devices too). For the ad itself, I would use the caption, “We are an organization dedicated to giving families everything they need so that they may focus on their loves ones. Find out how you can help,” with the link being to the RMHC Morgantown website. The text under the photo link would say, “Donate and Volunteer.” The photo I would use would be this wonderful picture, taken from the RMHC website.

rmhc photo

Such an ad would be highly beneficial for RMHC’s business, as appearing in News Feed would help in having more people discover the business. For a non-profit, awareness is a key component of the business.

Another aspect of Facebook that is appealing is that the site allows a company to set their own budget for the ad in question. The cost per click for a Facebook ad is $.024. Being a non-profit, RMHC could run the ad during select times for short periods, such as a week. The control afforded by Facebook over ad budgets and runtimes can make advertising on Facebook much more manageable for RMHC.

To reiterate, social media advertising has become a boon for marketers in any industry. For RMHC, Facebook makes sense to reach the much-appreciated volunteers that donate their time to the company. LinkedIn may be a potential avenue for appealing to other business (for donations), but for the purposes of increasing awareness, Facebook is the clear winner amongst the competitors.

 

Sources:

https://www.facebook.com/business/learn/how-much-facebook-ads-cost

https://www.rmhcmorgantown.org/

How Much Does Facebook Advertising Cost?

White Label Networks for RMHC: Are They Worth It?

Full-Branding

White label (aka private) social networks have been growing in popularity over the past few years. Their appeal comes from allowing a company to completely own and control everything regarding the network, ranging from appearance to content. However, this type of ownership comes at a significant price, especially when compared to the available public social networks. White label networks certainly have advantages over public social networks, but weighing the advantages against the incurred costs is paramount when considering building a company’s own private network.

When evaluating private networks in relation to non-profits, like Ronald McDonald House Charities, the situation becomes all the more favorable toward public networks. Most non-profits, RMHC included, simply cannot afford to create ¬†these private social networks when the public networks offer equal benefits, in terms of outreach. However, using a site like Ning (link below) to build the company’s own social network may provide the benefits without the large costs.

That said, a theoretical private social network for RMHC does have strong branding possibilities. The company could make the network available for employees, families, and the general public. There would be no stringent membership requirements, although the sign-up page could encourage providing a location of which the potential member has partaken in. The network could host global company information while providing a comprehensive list (with website links) to every single RMHC branch around the world. Beside the traditional information and pictures readily available elsewhere, the network could feature a sliding display of tweets, pictures, and posts from various RMHCs, with the aforementioned posts coming from employees, families, or volunteers.

In addition, personal experience posts with RMHC would be encouraged, along with comments. Furthermore, the network would have information regarding opportunities to volunteer or donate, alongside finding the nearest RMHC to a person’s location. A mobile app could prove beneficial here, with location services being made available for the app.

In essence, expanding a company like Ronald McDonald House Charities to include white label networking has the potential for benefits. However, those benefits may not be necessarily benefits that are not gained from public social media. If RMHC were to jump on the private network bandwagon, a site like Ning could be used at a much lower cost than other private networks.

It is important to note, however, that this post is referring exclusively to Ronald McDonald House Charities of Morgantown, WV. If the global headquarters chose to implement the white label network and make the network available for all RMHCs, then the prospect of white label networks becomes far more enticing (and possible). However, RMHC branches operate independently of one another, making this idea null at the present time.

 

Source:

http://www.ning.com/blog/2007/09/what_does_it_mean_to_be_white.html

Image source:

http://www.adk2.com/